CareEvolution
The Challenge
CareEvolution's solutions enable healthcare organizations to give patients access to their information simply, securely, and, efficiently across different systems, devices and providers. After 20 years of steady and strategic growth, the time had come to expand their story—so their technology could support the changing healthcare landscape in ways that no one else can. As the company shifted from custom solutions to self-service products, they needed a brand that would help their users understand how their products work together and the wide array of use cases they serve.
The Solution
To provide direction, we identified their new brand purpose – “Connecting people to shape healthier futures”. The brand purpose helped expand their role from making data usable to turning information into an accelerant for positive change. Using this as a guide, we helped CareEvolution organize their products by customer use cases, making the value of their offerings more clear to any audience.
To help CareEvolution with their brand re-launch, we used agile methodology to redesign their website. We worked collaboratively with their team to design wireframes, work through content strategy, co-write copy, and apply the brand identity system to the site.
My Role
-
Led the development
of their new brand purpose
-
Spearheaded the customer research, prioritizing the primary and secondary use-cases for each target audience
-
Reorganized their brand
architecture by use-cases
-
Led the UX website design, including wireframes, user stories, A/B testing, etc.
The Impact
“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
- CareEvolution CEO
