Live Nation
The Challenge
Live Nation is the world’s leading ticket distribution and event promotion company, owning Ticketmaster and 142 venues in the United States. In a post-pandemic era, Live Nation was looking to capitalize on their position of strength to unlock new, unexpected growth opportunities that can be scaled to shape the next frontier of live events and music culture.
The Solution
We identified four high growth opportunities, designed a relevant business model for scale, and prototyped two concepts to help Live Nation give brands an always-on role in fandom.
My Role
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Led primary and secondary customer research nad insight development, including ethnographies, surveys, stakeholder interviews, social listening, etc.
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Facilitated the ideation
process, generating 50+ ideas
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Developed the new business model
and orchestrated the prototyping
phase, including building wireframes
and product testing
The Impact
Prototypes are currently in testing.